Staying relevant by being future ready.

It’s a breezy Saturday, and what better time to unwind and start plotting your bounce-back strategy- the world has been closed for a long time and now it has no other option but to open up and be prepared to face the collateral damage for opening up, because closing up will be far more grave and disastrous by many aspects! But wait, what do you think the world is opening up to? On one hand we have reports of lay-offs, job losses and uncertainties across almost every major sector as I type; across the continents so what is it that you want to get ready for? Where are you heading for a all dressed up when no one is throwing a party in the town! Well this piece is about doing a quick take of what our ecosystems will begin to look like as we start to gather ourselves as individuals and societies and workplaces start to revive and more importantly what is that Individuals must do ( at least what I would suggest) to ensure that the next time this kind of shot comes back paying a visit- you have a better and sane strategy to deal with it rather then staying locked in and in all likely hood getting killed by anxiety and uncertainty (by aggravating your other health problems) then the actual pandemic itself! So let’s roll…..

Whether this pandemic was an accident or an intentional act, we will know for sure in the coming few months from now (which will offset another round of chaos irrespective which way the finding goes); what is important to reflect upon is the fact that across the world- most of the large economies were already feeling intense financial pressures for the last 7-9 months- for varying reasons from regional to global socio-economic equations- the point to note here then is that a financial meltdown was imminent, the pandemic played the role of a catalyst to accelerate the downfall and make it more intense and deep through all the countries that it managed to sneak into! As I did mention in one of my previous articles, when the Art of Distraction is at work- everyone of us has been caught up seeing the stocks fall, the prices go down, jobs being lost- but what we fail to notice (thanks to the directed and opinionated media presence all over the world) is while stocks fell, someone picked the sell off, as people got sick, few companies were already in the race to provide medications- as if they knew it was coming! Well, life has one common thread across irrespective who you are and where you are- that thread is- There is always more then what meets the eye- and well I will leave this contextual build for the article right here- because this is the point where the most pressing question now needs to be answered – What next!- What can an Individual expect and what should an Individual do to remain relevant and future safe in an equally uncertain world that we all are heading into for a few years at least! So let’s unravel the simple solutions to this seemingly complex problem!

Let’s explore a few techniques that as an Individual anyone can and should practice to stay relevant and future proof, no this is not The List, these are few which through my engagement with youngsters and observations, I felt were the most defining and important ones to ensure that Individuals are able to keep riding over the turbulent waves that times ahead will keep sending across to them over and over again like it has been happening for the previous generations as well, the only real challenge being, in the connected world you really don’t know who sneezes and who catches cold that fast!

Stay Authentic: Even as the world media and everyone around you always seems to go ga-ga over “THE PEOPLE” to look up to syndrome- well let me tell you what, they are not telling the world what shit they have been through and what rules were bent or broken to become who they are! Allow fascination to be what it should be uplifting at the most and inspirational at the least and leave it at that! We are around 7.5 Billion across the world and if even Twins are different psychologically , there must be a good reason why nature would have wanted to us to evolve the way we did by retaining a strong sense of individuality read authenticity which is  deep rooted to the concept of The INDIVIDUAL SELF! and reflects inwards like a eternal internal reflection! Being Authentic begins with A refined sense of awareness about oneself and everything and everyone around you. It also involves the ability to be assertive about Who You are and wanting to be Who You are irrespective of the social confirmation biases and all the pressures and temptations of the modern world! Easier said then done- sure it is – but this is the first and foundational step to keep yourself relevant always and for all times ahead!

Define your unique skill: This has to be better then I can make cup cakes or I can sing or I can drive, This has to sound like, I am that Ace Pilot that you always wanted to fly with, or that Surgeon you can trust for your open heart surgery or that scientists you can count on to decipher scientific jargon and provide solutions to perplexing problems, that teacher who inspires and motivates that co-worker who creates a legacy of either a process or work or  technical know-how that becomes the gold standard for doing what people do! This is the second step, once you have learnt to be authentic about yourself, this will come naturally to you effortlessly , because once you have known who are, you will make no mistake in deciphering What you can set out for! You may also want to access my other article on this subject here.

Define Success: As trivial as it may seem, but this is the key to ensure that you sustain your journey and efforts and don’t get burned out or blown away because of exhaustion, not knowing when to stop or falling into the never ending trap of human greed which comes in coveralls of almost anything that you can think of- Being the Best, being The biggest, being the largest, being the xyz… well don’t confuse this with being or not being ambitious- I mean once you know who you are and what you are the you ought to know what is that you can achieve hence these statements of “Being xyz in front of the world” simply don’t hold a chance to come back haunting to you and distracting you into another level of complication! Knowing what success implies to you as an individual will only come through once you have completed the first two steps of knowing yourself and what your intrinsic skill is!

Chart your Course: To reach the success that you have defined needless, to say you will have to plan the road trip and chart a course, importantly because this is about “you” You alone will be able to select and select options through trials and error for there will simply not be an template that will fit your requirement as long as your definition of your authenticity, skills and success are unique! We all may be similar in terms of abilities as human beings on the broader subset of things, however when it comes to deploying ingenuity and innovation, that is where the great differentiation happens and this alone is the ever dynamic action point that keeps you either on track to your definitions or steers you away from your pursuits when your thinking mind starts to waver in face of worldly compulsions and confirmation biases! This stage happens to be the real test of time and for someone to walk through this path and keep walking on this path it is a constant battle of choosing and letting go of opportunities that life presents every moment- those which resonate with you and help you stay on course will blend in perfectly and those that don’t help you will (if acquired) start to create dissonance and lead to a drag even as you strive to keep the forward momentum! Knowing when to rest, when to divert, when to halt (for the moment- practice the pause!) and when to race ahead are all the secrets and skills that need to be learnt and applied on the go- how well they blend in or not makes your journey then either smooth or that bit turbulent!

Be a niche: Whatever you may want to choose, finally this is the mantra that you need to know well, you will have to create a niche – an unique place for being who you are by doing what you choose to do, like I said in the beginning, you may want to be that Ace Pilot or that Brave officer- The adjectives used here are intentional for they define the pursuit of the niche that you would have gone for and this makes you simply indispensable and in fact as time progresses this value goes on increasing evermore for the simple reason that this niche that you choose to hold becomes a perfected and mastered art form- which can be possibly copied and replicated but never will anyone else be able to master it to perfection and execute it precisely like you can and these two are the unfailing hallmarks of enduring success no matter what is the niche that you choose to build for yourself!

Well I will leave it here for you to perhaps add a few more foundation attributes to carve your future ready better version, given the limitation of a blog, I will put a stop to my thoughts here for now! No matter what you add to the list and how you decide to follow and carve out your pursuits, the golden success for Life’s pursuits is , “Always keep things simple, the moment you see complexity growing- you know at once this is a trap wherein a lot of people are trying to drive home a point by representing something that is not needed and keeping away what is much needed! Well, keep thinking around this and I will be back soon with another article!

Ciao for now, stay safe and stay connected!

Break the pattern to achieve greatness!

How often you have heard conversations in the world of communication, when the client says, “give me something fresh, new, clutter breaking”, well at times you may start wondering what does a humble packet of cookies got to do with any of these superlative terms or what does a product or service have to offer,other than what it promises to deliver- as a matter of fact each one of us knows this – no matter how much glorified a service or a product is- it will still do what it is just supposed to- none of the paraphernalia associated with the hot models, influencers or the jazzy music comes along with the service or product to you, does it? Then why the bother- well the answer is hidden within each one of us- and it is of great significance- an aspect that goes on to make us to who we are at the very core of the things- creative and social!

Turn over the pages of history with me, well right now you are standing in front of the iconic pyramids– so what do you feel right away, mostly that feeling will be “wow”, “unbelievable”, “amazing”, “beautiful”, “unlike anything else”- well you got the point with the last one- unlike anything else! On a closer look, every archaeologist and historian who has worked and recorded the findings of the great pyramids will tell you, “each stone and each pyramid is unique and one of a kind”, each one has a story to tell and a mystery to share! This is what greatness would have been, in the time frame then and undoubtedly placed the rulers almost parallel to their Gods if not as equals- simply because this superlative and incomparable feat was achieved!

Travel with me to our recent times, the joy of creating, you name it- The Statue of Liberty, The Eiffel Tower just gets us excited even as we visit the museums and see the old drawings and photos which display the case of human resilience and ability to craft and create something done unlike ever before! These are all examples of greatness without a doubt, similar expressions can be also found in the fields of art- gifted musicians, writers, novelists, painters, sculptor’s, you pick an choice and you will find them staring happily back at you- examples of greatness!

Patterns are quick to see and do not excite- the first Boeing 747 would have drawn so much of praise and bewilderment, however as many more got to build the Queen of the Skies became just the new normal of opulence and luxury in the skies! It eventually ended up in becoming one of those standard,templated patterns! A lot of things that happen around us end up qualifying for this category. Another example; well do you remember the most recent time when you began to wonder why your job sucks! ( because this too is part of pattern- if not you, someone can do what you do!; hence if what you do is not uniquely matched to who you are, and as long as it does not allow you to create and do what only you can do- your ability to reach the zenith of professional greatness will get compromised and reduce you to just another glorified template)!

The world of communication- be it films, advertising or visual craft- always thrives and strives for that one element of lasting greatness and this does the trick to etch in our minds- that awesome movies, song, play, ad or the next architectural marvel to stare at!

One closer look and evaluation of all great masterpieces- you will find one common thread, all greatness,praise, awards-all of that came to those who took the risk and decided to break the pattern and portray a wonderful story through the medium of their choice which always ensured that – whatever they were communicating, “was never done before in the way it was being done”! This, my friend is the simple secret to achieving greatness!

It does not matter, what you do, as long as you have the desire and intent to break the pattern and communicate in a way which has never been done before- your ticket to greatness is certain– the extent and depth of the level of greatness achieved again depends on multiple factors like the medium of your story, the story and the method of narration around it! So if you build the next mile high skyscraper, your legacy will stay for the time the building stays, if you write the next best novel, you will be remembered for the time- society has reverence for the written word, if you create a movie- it will stay until society relates and enjoys it and if you script the next great ad- my friend that will stay etched as long as the product and category exist and this too can be a long time considering the story is wrapped in under 60 seconds (most of the times!)

Before I conclude, a point to make, greatness was never achieved by choosing to do what has already been done, it has always come to those who have dared to venture further and beyond and achieve what was deemed to be non-existent or achievable- this is fundamental to achieving greatness- the medium of your story is what you choose and learning the patterns to ensure you break them is your first step!

Wherever in the world you are reading this, have a great day ahead and keep aspiring and moving towards your calibrated greatness – one day at a time….will catch up soon with another facet of our lives! Stay wise and stay alive!