I am not too sure, but perhaps there was a wise person who one fine day decided that humanity must pursue all and only those things that can be measured and all that is been pursued must be measured, this self-defeating thought has led us to a point where that even the amount of happiness that we seem to experience in our lives has got reduced to the digital world of likes, comments and shares! Join me here as we try to understand why numbers are not everything- always and why the context and totality of the circumstances too matter!

Walk into any high performing sales organization, and yes, the only things that will ever matter are going to be number, well nothing wrong with that- whether those numbers are for the sales achieved or for the earnings and incentives made- either ways it works for everyone who is part of that system- but if you were to start evaluating the How and Why of the sale and When and Where of the sale, things will suddenly start to seem much more different then they are! Let me explain! Consider this, you have a young person who has joined the organization in the last quarter and has been able to win back three lost clients but the sale values are less then 50% of his target for the quarter- so has he performed or not? Did he do it the wrong way by investing more time to win clients back, rather than going for the easy kills and hitting that 100% target achieved tag? Well this is just one of those many examples that we come across the corporate world where in all the time people are talking about % achieved, “x” numbers instead of “y” a year back, 125% over the target (ask a puritan mathematician and they will tell you why anything over 100% looks outright stupid! The essence of % is to record what is within the 100% not ever above it!). In all these crazy and at times dumb and outrageous measurements what we forget to factor in is the most important aspect of everything around us- the human aspect associated with numbers!

Consider the pandemic that is being played out, apart from the real health issues that we have to fight and deal with as a society, what is also baffling is the amount of statistical junk and unwanted data that gets thrown out on our face day in and day out! More often then not all these numbers are data that are thrown are pure junk, let me tell you why! When what should be communicated is actual number of active cases (that is real people infected as of in that moment of reporting), often what is shared is the total number of cases since the onset of the pandemic- needless to say higher numbers are shared, more fear mongering and more chaos! If you thought the way we are dealing with the pandemic was bad, just see what’s happening around with the vaccines! The sample size of volunteers for the vaccines is not in the millions or the thousands (at least- what should be when it comes to clinical trials- across morbidity and medical health spectrum),but what we have as 100% success and promise about vaccines is limited to a few hundreds of people undergoing accelerated trials! So when these vaccines tested and cleared on the fast route hit the market shelves- I am not pretty sure if you want to be the first ones to go ahead and take that intriguing shot!

So why have societies taken a sudden liking to play around with numbers and represent only what the numbers say (which often is not the whole picture!)? What is playing out here? Well …read on!

You see, whether you like it or not, numbers have this power which is intrinsic to them (as they are absolute), it is only when metrics are added and when they are added the way it suits the person who is recording it- rather the way the big bosses want it to be- even a healthy number begins to look bad- let me clear this for you- the earlier example of that sales person- who won back three old clients- well so if you were to measure his success on the measurement of old clients won- keeping the target 0- he would have outperformed! but when you measure his performance only against his target- well he will look bad enough at 50%- possibly hanging on to his dear job! So what is the truth? Before I answer that, consider the vaccines’ that are likely to come up- they are 100% safe among how many- 100, 200, 300 and what are the population numbers that are going to get the shots- around 2 billion! Think about that- a trail done on a few hundreds is going to decide the fate of 2 billion people world over- let that sink in! Numbers are never the whole truth or the entire truth- like nothing is- I don’t want to sound philosophical here, but that is what it is- absoluteness is a mirage when it comes to applying that principle to the worldly things around us! So how do we go about this and make sense of the junk that we face day in and day out?

Well, first things first, if you are that sales guy and if you in that spot where you have not been appreciated or even had a mention of your efforts to win back lost clients, you should know right away- you are in a wrong place! You are basically in poker yard- where only sleight of hands matter and if you were to loose a few hands too often, you will be actually thrown out of that arena! As far as the other things that are concerned, the magical % and numbers and averages and fractions, the GDP’s, the Growth and Decline graphs everything that you see, think before you consume it! Practice the pause, and try to see what the numbers aren’t communicating enough– there has to be a contextual set around what has been presented and the first step is to see whether that is the right lens or frame to see and evaluate things through to begin with even before you want to decide what is the right thing to measure! In the case of a pandemic, measuring deaths is perhaps the only definitive metric to gauge the aggressiveness and severity of the infection and the spread of the virus among the vulnerable- everything else is just a statistical model- because eventually all of the other sets/ sub sets of data will live to tell the tale!

So, the next time you come across a hotshot, telling you details about stats and numbers, ask that person to pay a visit to the section of human studies, social construct and public policy, perhaps the person will have a changed mind- if not a changed heart- to revisit the numbers that they have- because they will too realise that- numbers are not the whole truth but a part of the whole truth and the whole truth can never be complete unless the human story is aligned and is part of that narrative! If numbers were truly supreme, the world would have been lead by all the people who had high scores across all the IQ and MENSA tests ever designed and administered- We all know for a fact that- we live in a world where fools have opinions louder than their wisdom and the knowledgeable are at times far too silent to even realsie that it’s not the noise around that they hear but their beating heart- which seems to be racing up and down as it witnesses dumb rule and the wise fail!

I leave you here with these thoughts, urging you to reflect upon how was your relation with numbers, how did you manage to extract completeness from them? Were you able to create value by adding relevant contexts and how did you stay away from adding ambiguity and ensuring that you did not measure what did not serve any purpose!

Ciao for now, will be back soon with another one, until than stay wise and yes, do read the text that comes with the numbers- always!