Whether it is the recent case of that Indian Jewelry brand, who had to take down a commercial (for whatever reasons) or whether it is the whole social context of misaligned priorities, many of the challenges that we see around us, are in one way or the other, a manifestation of quick fixes and the the inability of people to stand by their own original thoughts and ideas! Join me here, we we explore this space and figure out what this is all about and if there’s any way to fix around these aspects and if there is one, what is that!

The times of today, are like none other before, even as we had ventured into 2020, quite a few economies were under strain and the pandemic was the last thing that any nation or society ever needed! What eventually has played out is the partial or complete wrecking of economies and stalling and failing of life as it is meant to be. You may want to ask what has an “idea” even got to do with all of this social chaos; well it has everything t do with it! For starters, even the very approach taken by societies to deal with their failing economies somewhere in the 2019 was perhaps someones’ idea and zoom into 2020,how societies chose to deal with the pandemic was another set of idea- needless to say some of these worked- worked rather well and some of these ideas failed and failed real bad! So how does one really know what idea to stand by and which one must be stowed away?

Based on the social context of the society that one is and based on who you are within that immediate contextual settings, you are the only one who can take a call on whether you want your idea to see the light of the day or not! This is an area of some fine judgement and unless the person entrusted to take the call is not sure enough what they are actually unfolding, the whole thing can be detrimental and create a big mess, then one can think of! Societies the world over are more polarized and divided then ever before in the last 40-50 years- there could be multiple reasons- some right and some wrong- but let’s leave that too the other wise people to comment and debate! The point of relevance and importance here is that unless ideas aren’t evaluated from the stand point of what they serve and whether they serve the larger good, playing around with them will almost always be detrimental and there will be consequences, in the same breath; as long as there is enough clarity (which can be communicated aggressively, boldly and empathically) about an idea and through the idea, then it is the very duty of the originator of the ideator to protect, fight and stand by that original idea- as and how one can do so- depending on what is the position occupied in the society, the power equation and the ability to engage and do away with all the challenges that come in ones’ way!

If the originators’ of an idea, lack conviction and belief in their own ideas, then it really doesn’t matter whether they are good or bad, or anything at all, simply because, at the slightest nudge, the ideas will fail and fall like a pack of cards and ideas like these end up becoming a tool for something else and end up loosing their very purpose of being there on the first place! So the learning point- Well any idea can be good or bad only as long as the contextual environment is studied and understood in depth! A misjudgment about the pulse of the immediate society, can make even the noblest of the ideas fail and can also make even the stupidest of ideas come to rule! Let me explain!

All of us know about that one nation or society, where people are not happy with their government and paradoxically enough, it is they who have chosen it to begin with! so what does this speak about the ideas and thoughts that would have been playing around the minds of the people when they elect from the very same social bucket people who seem similar and aligned and end up getting treated in a radically different manner! Well, this is the space where ideas are camouflaged and mis-represented, you see very often the standard reply the governments of the day, when and if they are questioned about anything and everything that they don’t do – is that “they have inherited a legacy and there has been so much little time to get so much of the things done!” Well then why was all of this, not part of the election vote seeking promise? Well, this is how the war of ideas, ideologies is played out when it comes to the running of nations and societies en mass! Contexts, change and meanings are given and taken away with equal ease and the idea- with which the journey would have started is all but lost and new entity keeps taking form every now and then, depending upon who is beholding the thought in that moment of time!

If you thought, the fragility of ideas is limited only to the space and theater of politics, well think again, when was the last time your original idea got to see the light of the day, at the place where you work or even at your home? Is anyone even listening to the ideas that you have, if yes why? and if no, still why? This is the space of intermittent silence and pauses and this space is the literal graveyard of many ideas- good bad, ugly all sorts of them and the only reason why ideas prematurely end up reaching their graves before they see the light of the day, is the singular fact that the beholder of that idea- was simply unable to communicate and execute what the idea was- perhaps there was a competency challenge either with the idea itself intrinsically or with the beholder- who would have picked up that great idea off the wind and just failed to get things to work along to make it alive and breath! What makes Ideas fragile and so much prone to destruction? Do people ever end up living by their idea- through the storm of life? Does that help? Read on!

Weak ideas or ideas that can be weakened are never great and its better that they get an earlier burial than seeing the light of the day, playing havoc and causing chaos! The real crux of the matter lies in the space where we have great ideas, wielded by average people- average by terms of the ability to mange tat idea and drive it in a way to ensure that it achieves the greatness that it is qualified for! There could be multiple reasons why people fail at great ideas, not necessarily all of these people would have intrinsic flaws, at times it could be the overbearing construct of the society around them and at yet other times it could be the simple case of being the right person with the right mind, the right idea in a terribly wrong place! Well, so in these instances, forget about executing the idea, guarding that idea from probing dis-serving people and eyes becomes a life-long pursuit and very often, it is only after a long hibernation of years or decades that that idea gets to come alive- provided it has the ability to retain its relevance across the time lapse which may have occurred! If you are wondering about examples around this- well the modern day aerospace machines, those tall skyscrapers in the world top 10 list- well each and every one of them has had to wait for the right time for science and engineering to catch up even if the idea of that machine of structure would have been there, many years preceding to the time when they actually got top see the light of the day!

Ideas that are resolute, vital and which serve the greater good of the society will always see the light of the day, perhaps delayed but they will for sure! It is ideas like these that one must stand by for, not let them go or allow them to fade away- because if the idea holds the promise to serve the greater good and promise for the many- no matter how long the road is, that walk will be worth it- simply because at the destination, you will be welcomed with more people than that you have walked along with and as your idea is embraced, it will bring about a fundamental positive change for the many around you and that idea then goes on to alter itself and tweak itself to suit the exiting conditions of the society and play its part to benefit as it should! For all and any of this to happen, it’s fundamentally important that the conviction of that idea has to be steadfast and should be anchored deep within to face the storms that may come ones’ way or the challenges that may keep visiting! Many great Ideas get killed before they arrive, not because their beholders were weak or the social contexts were not ready, but rather because the beholders lacked the necessary conviction to drive and push for them when it mattered the most! So what’s the point?

Well, as long as the beholder of the idea, one has the conviction and faith that “it” is what it is, and it serves the greater good, rest assured the Idea will live and see the light of the day, sooner or later, but it will do for sure! In the same breath it is also important to note that if conviction is lacking, then even the best ideas will fail and they will rapidly and predictably!

I leave you here with these thoughts, urging you to take some time off and run through all the ideas that you ever had and evaluate- what made them click and what made them fail- was it something to do with you or was it something about the idea or have you been spending much of your valuable life in a place where you should never be!

Ciao for now, will be back soon, with another one, until then allow those thoughts to flow around and get hooked to an awesome idea!