Never before has it been more important to check- cross check and re-check everything that gets played on to the television set, the channels that you subscribe to, the search results that come to serve you and not to mention the endless, forwards, messages and what have you! This piece is about trying to make some sense of the information or rather misinformation warfare in which we get drawn day in and day out at times knowingly and other times unknowingly when we tend to forward that last message on whatsapp without bothering to check if the content made any sense to begin with! So let’s try and unravel what really is going on here!
The later part of the last century, was rightly known as the Information Age- If one had the right information at the right time it gave the person/ business or the government of the day phenomenal advantage to lead and race ahead no matter what the subject would have been- whether it was about path breaking research, or best practices adopted over factory floors, or it was about business or governance strategies- You name it and you will find that the last 50 years has always been about “The Best way” of doing things, “getting things done”, “being the best”, individually or collectively by harnessing the power of Information. Till this point it was a linear fight for supremacy – Whoever had the right information at the right time would be the winner, but with technology and the dawn of the digital age- information became available at amazing speeds simultaneously across the world and there was never a question of any lag or delay and then it started to boil down to who had the first movers advantage, who got ahead first, how fast and what tools and resources were made available for them to make that rapid progress. Well even this was fair, considering you give the whole world community the same information at the same time and then it boils down to whoever has the maximum matter and money to spend and build on an idea! The real drama unfolds now, once people saw that information based challenges are becoming accessible and rapid progress is possible and the concept of dominance on sectors/ ideas and approaches to lives problems is beginning to get into the shredders, the real game got started – the game of information dominance through spread of misinformation! This is how we have, according to me ushered in the age of misinformation- The age of Information Warfare- A testimony to Human Dominance and never ending Greed for power (all types) and Opulence!
This age of Information warfare thrives on spreading information which makes sense, no sense and cryptic sense- this is done intentionally to divert, distract and keep competitors and people observing you loose their way and get entangled into a information mess in which they remain entangled and by the time they do come out of it- you would have probably achieved your objectives and then it really doesn’t matter whether they have access to the earlier original content or not- because that has become contextually irrelevant!
This new warfare front made possible thanks to the digital breakthroughs that we have collectively been able to make as humanity has proven far dangerous then any nuclear weapons and weapons of mass destruction! The misinformation business is responsible for almost everything that you see around- on the day to day basis- you would have come across commercials (with the small * of terms and conditions – which is next to invisible) claiming and suggesting things which are out rightly stupid, dangerous and rarely at time fatal- but as they say- the small little invisible * offers protection and the the petitions are always urged to use their collection and individual wisdom-which by itself is a challenge as that is a fast depleting asset! When things do get ugly as usually they do- you will generally have vested interest groups within nations/ communities and across nations who can collectively get into the role of spreading information in a calibrated,weighed manner to do a sinister loop and complete it’s objectives by unleashing public unrest/ strikes/ law and order situations and by the time this is all done the originator and the communication and the real essence behind the malafide act is all but cluttered into an ambiguity of trails, reports and reasons- which often heads no where and then the world is ready for another episode all over again! History is replete with examples when things have become really bad and this ability to spread directed misinformation has at times won wars at the right side of the battle and at times has ended up doing more damage to society at large! So when we know Mis-Information is as deadly as it gets to be- why do we thrive and allow it to propagate- why does it even get a hold?
The answers lie in the fabric of humanity itself- Human societies have long been far away from idealistic settings- there is a rampant inequality within societies, within different segments of a society or even within communities and not to forget the inequalities among nations and blocks of nations! Inequality that transcends all metrics normally considered for determining what should be the definition of Equality! Inequality manifests in different ways, it could be the inequality between the rich and poor (monetary inequality), inequality of opportunities, inequality of liberty and so on and so fort. The most important trigger comes from the Inequality of opportunity for World Dominance through governance and business. This is by far the most dangerous and the most sinister of all the different malaise of modern societies and has caused more harm then good to each and everyone of us! You may be thinking this has to do with only the intelligence community and the governments- no – this has everything to do with each one of us- as misinformation gets fed into minds which are not that good at checking facts from fiction- the results and consequences often turn deadly and dangerous! So now we know that there is a problem- how do we deal with it! Well read on…
“Practice the Pause” a technique told by many management teachers, the next time you get a piece of information and decide to do anything- absolutely anything with it- think what it is- check from where it is coning- think what is is asking you to do and think about the impact that you may individual end up creating by virtue of who you are- and whether that is needed or not! There will be times when the best thing to do would be nothing! There will be yet another times when you may have to ignore/delete the message and then there will be some other times still when you need to flag the message and the content off to relevant people in time so that disasters are avoided well in time! The challenge though remains to perform any of these actions, first and foremost you must have a thinking mind – irrespective of how intelligent you are or not- doesn’t matter-what does matter is whether you have the ability to sieve through the content and weigh it against common-sense, science and facts of the world! One more golden rule is what doesn’t serve the best and larger good of humanity doesn’t need to be there- If any message that you are to pass on – irrespective of what the source and whatever it is- If it doesn’t help anyone and ends up having more anxiety and anguish to even person then that message is not worth it- might as well bury it as soon as it reaches you!
We live in an age where access to information is a sure ticket to success and hence the converse also hold true- access to misinformation can spell untold misery and chaos at times damaging individuals and at times communities and nations as a whole! The certain way to move around this in-your-face- covert enemy of mis-information is to develop filters through wisdom and knowledge and apply ample common sense to all that you receive- without the screen of prejudice and develop a way to weight the content of information in its totality and then take a call whether it serves or deserves its existence! This kind of mindful approach to content when repeated over and over again will ensure the damages caused by misinformation campaigns world over is as minimal as possible!
I will leave you here with these thought, grab your cup, check your whatsapp messages and think well before you forward the next message! Think- Is it really worth It- Does it add value to the receiver or to you as a sender of the message! If it does go ahead, if it doesn’t delete that crap!
Ciao for now, will catch up soon with another article!
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